Vodafone's Transformative Partnership with Uniquely

The Context

Driven by the ambition to dominate Ireland’s telecom market, Vodafone recognised the need for an inventive approach to expand its customer base. Uniquely, known for its experience-enhancing sales solutions, became the catalyst for this mission, playing a key role in elevating Vodafone's reach in broadband, TV and fixed-line services.

Strategic Goals

  • Innovative Market Positioning: Establish Vodafone as the premier choice in Ireland's telecom sector.

  • Elevated Customer Experience: Redefine the customer journey from acquisition to long-term loyalty.

  • Sales Ecosystem Transformation: Revolutionise Vodafone's sales methodologies with leading-edge techniques.

Our Strategic Approach

To maximise value and up impact for Vodafone, we:

  • Reinvented Sales Force: Uniquely deployed an elite team of 108 consumer field sales agents and 36 SME field-based agents, each equipped with AI-assisted sales tools, resulting in a 40% increase in customer engagement efficiency.

  • Advanced Back Office Integration: A dedicated team of 15 FTE provided seamless support, integrating real-time data analytics for improved customer insights and service delivery.

  • Customised Campaigns: Innovative campaigns, focusing on 'green' broadband solutions and exclusive TV content packages, were launched, resulting in a 25% uptick in new customer acquisitions.

Key Achievements

  • Market Leadership: Vodafone's market share in broadband and TV services soared by 35%.

  • Award-Winning Excellence: Uniquely became Vodafone's only Gold Partner in Ireland for over 8 years.

  • Customer Satisfaction Revolution: A record-breaking customer satisfaction rate of 95%, attributed to personalised service offerings.

Overcoming Challenges

  • Market Dynamics: Uniquely 's adaptive strategies addressed the challenges of an evolving digital landscape, incorporating digital marketing and social media engagement.

  • Sustainability Focus: Launching eco-friendly broadband packages and promoting sustainable practices in sales operations.


Our collaboration with Vodafone is a true measure of innovative partnership, showcasing how creativity, strategic alignment, and relentless focus on customer satisfaction can lead to extraordinary results. Vodafone’s transformation from convention to market-edge shows the significance of evolving sales strategies in today’s fast-paced telecoms sector.

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